Service and Internal marketing
Storitveni in interni marketing
Course credits:
5.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 10 hours of seminars, 20 hours other forms of work)
Course holder:
prof. dr. Urška Golob Podnar
Lecturers:
- Tch. Asst. Nataša Verk
Type:
Elective - expert
Language:
Slovenian
Semester:
First semester
Study degree
1. level
Course execution:
- Undergraduate Programme of Marketing Communications and Public Relations
Short content
The course introduces students to the essentials of services and relationship marketing. The students are introduced to the main characteristics and distinctions of services.
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Curriculum was last modified on: 28.04.2020