Service and Internal marketing
Storitveni in interni marketing
5.0 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 10 hours of seminars, 20 hours other forms of work)
izr. prof. dr. Urška Golob Podnar
- Tch. Asst. Nataša Verk
Elective - expert
- Undergraduate Programme of Marketing Communications and Public Relations
The course introduces students to the essentials of services and relationship marketing. The students are introduced to the main characteristics and distinctions of services.
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Curriculum was last modified on: 28.04.2020