Service and Internal marketing

Storitveni in interni marketing

Course credits:

5.0 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 10 hours of seminars, 20 hours other forms of work)

Course holder:

izr. prof. dr. Urška Golob Podnar

Lecturers:

• Tch. Asst. Nataša Verk

Type:

Elective - expert

Language:

Slovenian

Semester:

First semester

Study degree

1. level

Course execution:

• Undergraduate Programme of Marketing Communications and Public Relations

Short content

The course introduces students to the essentials of services and relationship marketing. The students are introduced to the main characteristics and distinctions of services.