6.0 ECTS / 60 (30 hours of lectures, 30 hours of exercises, 0 hours of seminars, 0 hours other forms of work)
izr. prof. dr. Tanja Kamin
- Tch. Asst. Nataša Verk
- Undergraduate Programme of Communication studies - Marketing Communication and Public Relations
This course will provide a balanced overview of advertising strategy and execution; it explores fundamentals of Client and Agency relationships and organizational structure, targeting consumers, understanding consumer needs and motivations, identifying key consumer insights and benefits, setting advertising objectives, developing relevant messages and creative development, production, media planning, managing budgets and timelines, and measuring the effectiveness of advertising campaigns.
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