6.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 10 hours of seminars, 20 hours other forms of work)
prof. dr. Urška Golob Podnar
- Undergraduate Programme of Communication studies - Marketing Communication and Public Relations
This course will present the overview of the theorethical and practical unique aspects of marketing and marketing communications in international business environements and on the global market. The emphasis will be placed on the international marketing strategies for a variety of markets in the diverse cultural, political, social, and economic situations. The focus will be on the foreign market analyses and entering strategies, decisions regarding the processes of standardization and adaptation of products, distribution, price policy, and promotion. This course will equip students with the tools and terminology to explore and understand marketing and marketing communication practices in the international and global environment.
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