Relationship Marketing

Marketinški odnosi

Course credits:

5.00 ECTS / 60 (30 hours of lectures, 0 hours of exercises, 10 hours of seminars, 20 hours other forms of work)

Course holder:

doc. dr. Urška Tuškej Lovšin


  • Prof. Dr. Zlatko Jančič






Second semester

Study degree

1. level

    Course execution:

  • Undergraduate Programme of Marketing Communications and Public Relations

Short content

Central to the course is the analysis on interpersonal relations, which can also be discussed in the context of modern organizations and their relations with consumers and other stakeholders. The course puts its focus on the social and socio-psychological theory of exchange and tackles some other aspects of modern marketing theory, which are sometimes called: postmodern, humanistic, ecological, ethical, social, stakeholder, and holistic marketing, etc.

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