The MNCWhispering Video Case Library Nominated for the 2023 Academy of International Business (AIB) Teaching Award

Videos, podcasts, artificial intelligence… Modern teaching of International Business has changed, has it not? Four European Universities (including the Faculty of Social Sciences at the University of Ljubljana through CIR) together with a partner enterprise joined forces in responding to the challenges of modern IB teaching in an Erasmus+ project VCL4IB. They developed a library of case studies for IB teaching MNCwhispering. The collection has been nominated for the 2023 AIB teaching award for its innovative and user-centred approach. It namely responds to both the students’ and teachers’ needs identified in the project by enriching teaching content with research results and practical experience of both businesses and policymakers – making it more relevant. It moreover employs a modern format that includes video cases, teaching notes, knowledge clips and an accompanying e-book on key IB topics.

From the Centre of International Relations at the Faculty of Social Sciences, University of Ljubljana (FSS UL), prof. dr. Andreja Jaklič (project manager at FSS UL), assist. dr. Iris Koleša and assoc. prof. dr. Anže Burger participated in developing the teaching methodology and materials.