[Science] Exploring academic reputation - is it a multidimensional construct?


In an recently released article by Dejan Verčič and Ana Tkalac Verčič, published in Corporate Communications: An International Journal, the authors explore academic reputation.

The article explores the possible congruence of an academic organization’s reputation among various stakeholder groups. A potential measure of reputation that can be applied across multiple stakeholder groups gives an opportunity to compare their perceptions and therefore work toward a consistent reputation. The authors also tested the model of academic reputation as a multidimensional concept. Their study demonstrates that reputation is a unidimensional construct and that it should also be measured as such.

The article is available for download HERE.
Back to list of notificationsPublished: 01. June 2016 | Category: Achievements, Publikacija