By understanding the challenges of technology, companies can increase collaboration, reduce employee stress and increase overall operational efficiency

Digital transformation is changing the way we work and do business, with digital communication technologies (DCT) becoming a key tool in the internal communication of organisations. Despite their growing use, there has been no adequate tool to measure how employees are adopting these technologies. However, understanding employees' attitudes towards digital tools is key to the successful introduction and exploitation of these technologies in companies and other organisations.

Researchers have developed the Digital Communication Acceptance Scale (DICAS) to help assess employees' acceptance of digital communication. The DICAS model focuses on six key factors:

1. Facilitating interaction - how technologies improve collaboration and communication.

2. Concerns - how concerned employees are about data privacy and security.

3. Expected effort - how easy or difficult it is to use these tools.

4. Expected efficiency - how digital tools affect productivity.

5. Conditions for use - whether employees have adequate support and resources to use them effectively.

6. Social impact - how colleagues and supervisors influence the adoption of digital tools. 

The survey presents a tool to measure and improve digital communication. By understanding where employees see opportunities and barriers, organisations can adapt their digital tools, improve training and increase the adoption of new technologies. This can enhance collaboration, reduce employee stress and increase overall performance.

The instrument and its publication are part of the research project "How digitisation of internal communication affects internal communication satisfaction, employee engagement and consequently percived life satisfaction". The project on FSS is led by the Head of the Centre for Marketing and Public Relations, Prof. Dr. Dejan Verčič. 

You can read more about the study Developing the Digital Communication Acceptance Scale (DICAS) for Measuring Employee Acceptance of Digital Communication Technologies in the Workplace,  co-authored by Prof. Dr. Ana Tkalac Verčič from the University of Zagreb, Prof. Dr. Sabine Einwiller from the University of Vienna, Prof. Dr. Ralph Tench from Beckett University Leeds and Prof. Dr. Dejan Verčič from the University of Ljubljana on the link. 

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