Basic marketing

Osnove marketinga

Obligatory literature

1. Unit of obligatory literature:


Author: Kotler, Philip; Keller, Kevin Lane
Title: Marketing management »
Edition: 15th ed., global ed.
Publishing: Boston [etc.] : Pearson, cop. 2016
ISBN: 978-1-292-09271-3
COBISS.SI-ID: 28096259 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za enega uporabnika
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5185776
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Palmer, Adrian
Title: Introduction to marketing : theory and practice »
Edition: 3rd ed.
Publishing: Oxford : Oxford University Press, cop. 2012
ISBN: 978-0-19-960213-1; 0-19-960213-1
COBISS.SI-ID: 35710045 - Record/s in the catalog ODKJG »
All additional literature in catalog ODKJG »