Development and implementation of communication campaigns - practicum

Praktikum načrtovanja in izvedbe komunikacijskih akcij

Obligatory literature

1. Unit of obligatory literature:


Author: Fill, Chris; Turnbull, Sarah
Title: Marketing communications : discovery, creation and conversations »
Edition: 7th ed.
Publishing: Harlow [etc.] : Pearson, 2016
ISBN: 978-1-292-09383-3; 978-1-292-09382-6
COBISS.SI-ID: 28089347 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za enega uporabnika
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5175036

2. Unit of obligatory literature:


Author: Pelsmacker, Patrick de; Geuens, Maggie; Bergh, Joeri Van den
Title: Marketing communications : a European perspective »
Edition: 6th ed.
Publishing: Harlow : Pearson, 2018
ISBN: 978-1-292-13576-2
COBISS.SI-ID: 35728733 - Record/s in the catalog ODKJG »
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5186099
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Levičnik Oblak, Špela
Title: Struktura in vrednotenje agencijskih storitev »
Publishing: Ljubljana : Slovenska oglaševalska zbornica = Slovenian Advertising Chamber, 2007
ISBN: 978-961-90411-7-8
COBISS.SI-ID: 235851776 - Record/s in the catalog ODKJG »
Notes: Dostop v Zebri

2. Unit of additional literature:


Author: Percy, Larry; Elliott, Richard H.
Title: Strategic advertising management »
Edition: 3rd ed.
Publishing: Oxford ; New York : Oxford University Press, 2009
ISBN: 978-0-19-953257-5; 0-19-953257-5
COBISS.SI-ID: 28559965 - Record/s in the catalog ODKJG »
All additional literature in catalog ODKJG »