Consumer behavior

Vedenje porabnikov

Obligatory literature

1. Unit of obligatory literature:


Author: Evans, Martin J.; Jamal, Ahmad; Foxall, Gordon R.
Title: Consumer behaviour »
Edition: 2nd ed., reprinted
Publishing: Chichester ; Hoboken, NJ : Wiley, 2013
ISBN: 0-470-99465-7; 978-0-470-99465-8
COBISS.SI-ID: 34584669 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:


Author: Foxall, Gordon R.
Title: Consumer behaviour : a practical guide »
Publishing: London ; New York : Routledge, 2015
ISBN: 1-138-83236-7; 978-1-138-83236-7
COBISS.SI-ID: 36315485 - Record/s in the catalog ODKJG »
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Solomon, Michael R.
Title: Consumer behaviour : a European perspective »
Edition: 6th ed.
Publishing: Harlow (England) : Pearson, 2016
ISBN: 978-1-292-11672-3
COBISS.SI-ID: 513652610 - Record/s in the catalog ODKJG »
All additional literature in catalog ODKJG »