Web analytics

1. Unit of obligatory literature:

Author: Clifton, Brian
Title: Advanced web metrics with Google Analytics »
Edition: 3rd ed.
Publishing: Indianapolis, Ind. : John Wiley & Sons, cop. 2012
ISBN: 978-1-118-16844-8
COBISS.SI-ID: 35984733 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:

Author: Kaushik, Avinash
Title: Web analytics 2.0 : the art of online accountability & science of customer centricity »
Publishing: Indianapolis : Wiley, cop. 2010
ISBN: 978-0-470-52939-3
COBISS.SI-ID: 29400413 - Record/s in the catalog ODKJG »

1. Unit of additional literature:

Author: Kaufman, Ira; Horton, Chris
Title: Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students »
Publishing: New York ; London : Routledge, 2015
ISBN: 978-0-415-71674-1; 978-0-415-71675-8; 978-1-315-87945-1
COBISS.SI-ID: 2048476952 - Record/s in the catalog ODKJG »

2. Unit of additional literature:

Author: Larson, Jeff; Draper, Stuart
Title: Digital marketing essentials »
Publishing: Rexburg : Edify, 2018
ISBN: 978-0-998-71381-6
COBISS.SI-ID: 36380765 - Record/s in the catalog ODKJG »