Advanced MKPR (Marketing Communications and Public Relations) Research

Napredne raziskave v TKOJ

Obligatory literature

1. Unit of obligatory literature:


Author: Churchill, Gilbert A.; Iacobucci, Dawn
Title: Marketing research : methodological foundations »
Edition: 9th ed., international student ed.
Publishing: Mason : Thomson/South-Western, 2008, cop. 2005
ISBN: 0-324-23693-X
COBISS.SI-ID: 29812061 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:


Author: Johnson, Richard Arnold; Wichern, Dean W.
Title: Applied multivariate statistical analysis »
Edition: 6th ed., Pearson new international ed.
Publishing: Harlow : Pearson Education, cop. 2014
ISBN: 1-292-02494-1; 978-1-292-02494-3
COBISS.SI-ID: 23104998 - Record/s in the catalog ODKJG »
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Aaker, David A.; Kumar, Vineet; Day, George S.
Title: Marketing research »
Edition: 6th ed.
Publishing: New York [etc.] : John Wiley & Sons, 1998
ISBN: 0-471-17069-0
COBISS.SI-ID: 18295901 - Record/s in the catalog ODKJG »

2. Unit of additional literature:


Author: Neuman, William Lawrence
Title: Social research methods : qualitative and quantitative approaches »
Edition: 6th ed., Pearson international ed.
Publishing: Boston [etc.] : Pearson, cop. 2011
ISBN: 0-205-46531-5; 978-0-205-46531-6
COBISS.SI-ID: 29614173 - Record/s in the catalog ODKJG »

3. Unit of additional literature:


Author: Proctor, Tony
Title: Essentials of marketing research »
Edition: 4th ed.
Publishing: Harlow ; New York : Financial Times/Prentice Hall, 2005
ISBN: 0-273-69494-4; 978-0-273-69494-6
COBISS.SI-ID: 30530653 - Record/s in the catalog ODKJG »
All additional literature in catalog ODKJG »