Integrated marketing communications

Integrirano tržno komuniciranje

Obligatory literature

1. Unit of obligatory literature:


Author: Fill, Chris; Turnbull, Sarah
Title: Marketing communications : discovery, creation and conversations »
Edition: 7th ed.
Publishing: Harlow : Pearson, 2016
ISBN: 978-1-292-09261-4
COBISS.SI-ID: 35058269 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:


Author: Pelsmacker, Patrick de; Geuens, Maggie; Bergh, Joeri Van den
Title: Marketing communications : a European perspective »
Edition: 6th ed.
Publishing: Harlow : Pearson, 2018
ISBN: 978-1-292-13576-2
COBISS.SI-ID: 35728733 - Record/s in the catalog ODKJG »
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Notes: Preostala dodatna literatura bo podana s strani izvajalca/ke predmeta na predavanjih in seminarju

2. Unit of additional literature:


Author: Pickton, David (ur.); Broderick, Amanda (ur.)
Title: Integrated marketing communications »
Edition: 2nd ed.
Publishing: Harlow : Financial Times Prentice Hall, 2005
ISBN: 0-273-67645-8
COBISS.SI-ID: 23884125 - Record/s in the catalog ODKJG »
All additional literature in catalog ODKJG »