Advertising Strategy

1. Unit of obligatory literature:

Author: Belch, George Eugene; Belch, Michael A.
Title: Advertising and promotion : an integrated marketing communications perspective »
Edition: 8th ed.
Publishing: Boston [etc.] : McGraw-Hill Irwin, cop. 2009
ISBN: 978-0-07-338109-1; 0-07-338109-8; 978-0-07-128440-0; 0-07-128440-0
COBISS.SI-ID: 30470749 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:

Author: Jančič, Zlatko (ur.); Žabkar, Vesna (ur.)
Title: Oglaševanje »
Edition: 1. natis
Publishing: Ljubljana : Fakulteta za družbene vede, Založba FDV, 2013
ISBN: 978-961-235-612-5
COBISS.SI-ID: 263926528 - Record/s in the catalog ODKJG »

1. Unit of additional literature:

Author: Egan, John
Title: Marketing communications »
Edition: 2nd ed.
Publishing: London [etc.] : Sage, 2015
ISBN: 978-1-4462-5902-3; 1-4462-5902-1; 978-1-4462-5903-0; 1-4462-5903-X
COBISS.SI-ID: 34585181 - Record/s in the catalog ODKJG »

2. Unit of additional literature:

Author: Percy, Larry; Elliott, Richard H.
Title: Strategic advertising management »
Edition: 3rd ed.
Publishing: Oxford ; New York : Oxford University Press, 2009
ISBN: 978-0-19-953257-5; 0-19-953257-5
COBISS.SI-ID: 28559965 - Record/s in the catalog ODKJG »

3. Unit of additional literature:

Author: Wells, William; Moriarty, Sandra E.; Burnett, John
Title: Advertising : principles & practice »
Edition: 7th ed., Pearson international ed.
Publishing: Upper Saddle River (N.J.) : Pearson/Prentice Hall, cop. 2006
ISBN: 0-13-196881-5; 0-13-146560-0
COBISS.SI-ID: 15835878 - Record/s in the catalog ODKJG »