Marketing Research Projects

Projektno tržno raziskovanje

Obligatory literature

1. Unit of obligatory literature:


Author: Johnson, Richard Arnold; Wichern, Dean W.
Title: Applied multivariate statistical analysis »
Edition: 6th international ed.
Publishing: Upper Saddle River : Pearson Education International, cop. 2007
ISBN: 978-0-13-514350-6; 0-13-514350-0
COBISS.SI-ID: 29967709 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:


Author: Kropivnik, Samo; Kogovšek, Tina; Gnidovec, Meta
Title: Analize podatkov z SPSS-om 12.0 : predavanja in vaje »
Publishing: Ljubljana : Fakulteta za družbene vede, 2006
ISBN: 961-235-245-3; 978-961-235-245-5
COBISS.SI-ID: 229089536 - Record/s in the catalog ODKJG »
Notes: Dostop v Zebri
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Arhiv raziskovalnih projektov – študijska leta od 2001 dalje Notes: Interni elektronski vir

2. Unit of additional literature:


Author: Aaker, David A.; Kumar, Vineet; Day, George S.
Title: Marketing research »
Edition: 6th ed.
Publishing: New York [etc.] : John Wiley & Sons, 1998
ISBN: 0-471-17069-0
COBISS.SI-ID: 18295901 - Record/s in the catalog ODKJG »

3. Unit of additional literature:


Author: Churchill, Gilbert A.; Iacobucci, Dawn
Title: Marketing research : methodological foundations »
Edition: 9th ed., international student ed.
Publishing: Mason : Thomson/South-Western, 2008, cop. 2005
ISBN: 0-324-23693-X
COBISS.SI-ID: 29812061 - Record/s in the catalog ODKJG »
All additional literature in catalog ODKJG »