Relationship Marketing

Marketinški odnosi

Obligatory literature

1. Unit of obligatory literature:


Author: Egan, John
Title: Relationship marketing : exploring relationship strategies in marketing »
Edition: 2nd ed.
Publishing: New York : Financial Times/Prentice Hall, 2004
ISBN: 0-273-68623-2
COBISS.SI-ID: 23333213 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:


Author: Jančič, Zlatko
Title: Celostni marketing »
Edition: 2. razširjena izd.
Publishing: Ljubljana : Fakulteta za družbene vede, 1999
ISBN: 961-235-013-2
COBISS.SI-ID: 99122176 - Record/s in the catalog ODKJG »
Notes: Dostop v Zebri
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Christopher, Martin; Payne, Adrian; Ballantyne, David
Title: Relationship marketing : creating shareholder value »
Edition: Rev. ed.
Publishing: London ; New York : Sage, 2011, cop. 2002
ISBN: 978-0-7506-4839-4
COBISS.SI-ID: 32143197 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za tri hkratne uporabnike. Dostop tudi v Zebri
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=298002

2. Unit of additional literature:


Author: Grönroos, Christian
Title: In search of a new logic for marketing : the foundation of contemporary marketing theory »
Publishing: Hoboken : J. Wiley, 2007
ISBN: 978-0-470-06127-5; 0-470-06127-8; 978-0-470-06129-9; 0-470-06129-4
COBISS.SI-ID: 26753885 - Record/s in the catalog ODKJG »

3. Unit of additional literature:


Author: Gummesson, Evert
Title: Total relationship marketing »
Edition: 3rd ed.
Publishing: Amsterdam [etc.] : Butterworth-Heinemann, 2008
ISBN: 978-0-7506-8633-4
COBISS.SI-ID: 27638621 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za tri hkratne uporabnike. Dostop tudi v Zebri
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=535136
All additional literature in catalog ODKJG »