Social marketing

Socialni marketing

Obligatory literature

1. Unit of obligatory literature:


Author: Hastings, Gerard
Title: Social marketing : why should the Devil have all the best tunes? »
Edition: 1st ed.
Publishing: Amsterdam [etc.] : Butterworth-Heinemann, 2010, cop. 2007
ISBN: 978-0-7506-8350-0
COBISS.SI-ID: 29849693 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:


Author: Kamin, Tanja
Title: Zdravje na barikadah : dileme promocije zdravja »
Publishing: Ljubljana : Fakulteta za družbene vede, 2006
ISBN: 961-235-259-3; 978-961-235-259-2
COBISS.SI-ID: 230582016 - Record/s in the catalog ODKJG »
Notes: Dostop v Zebri
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: French, Jeff; Gordon, Ross
Title: Strategic social marketing »
Publishing: London [etc.] : Sage, 2015
ISBN: 978-1-44624-861-4; 978-1-44624-862-1
COBISS.SI-ID: 33488477 - Record/s in the catalog ODKJG »

2. Unit of additional literature:


Author: Kamin, Tanja
Izbrani teksti
All additional literature in catalog ODKJG »