Service and Internal marketing

Storitveni in interni marketing

Obligatory literature

1. Unit of obligatory literature:

Author: Hoffman, K. Douglas; Bateson, John E. G.
Title: Services marketing : concepts, strategies and cases »
Edition: 5th ed.
Publishing: Boston : Cengage Learning, cop. 2017
ISBN: 978-1-285-42978-6
COBISS.SI-ID: 12214044 - Record/s in the catalog ODKJG »
All obligatory literature in catalog ODKJG »

Additional literature

All additional literature in catalog ODKJG »