Consumer behavior

Vedenje porabnikov

Obligatory literature

1. Unit of obligatory literature:


Author: Evans, Martin J.; Jamal, Ahmad; Foxall, Gordon R.
Title: Consumer behaviour »
Edition: 2nd ed., reprinted
Publishing: Chichester ; Hoboken, NJ : Wiley, 2013
ISBN: 0-470-99465-7; 978-0-470-99465-8
COBISS.SI-ID: 34584669 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:


Author: Foxall, Gordon R.
Title: Consumer behaviour : a practical guide »
Publishing: London ; New York : Routledge, 2015
ISBN: 1-138-83236-7; 978-1-138-83236-7
COBISS.SI-ID: 36315485 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za neomejeno število uporabnikov
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=1883855
All obligatory literature in catalog ODKJG »

Additional literature

1. Unit of additional literature:


Author: Solomon, Michael R.
Title: Consumer behaviour : a European perspective »
Edition: 6th ed.
Publishing: Harlow [etc.] : Pearson, 2016
ISBN: 978-1-292-06342-3; 978-1-292-14418-4
COBISS.SI-ID: 28145923 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za enega uporabnika
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5186228
All additional literature in catalog ODKJG »