Advanced MKPR (Marketing Communications and Public Relations) Research

1. Unit of obligatory literature:

Author: Churchill, Gilbert A.; Iacobucci, Dawn
Title: Marketing research : methodological foundations »
Edition: 9th ed., international student ed.
Publishing: Mason : Thomson/South-Western, 2008, cop. 2005
ISBN: 0-324-23693-X
COBISS.SI-ID: 29812061 - Record/s in the catalog ODKJG »

2. Unit of obligatory literature:

Author: Johnson, Richard Arnold; Wichern, Dean W.
Title: Applied multivariate statistical analysis »
Edition: 6th ed., Pearson new international ed.
Publishing: Harlow : Pearson Education, cop. 2014
ISBN: 1-292-02494-1; 978-1-292-02494-3
COBISS.SI-ID: 28147203 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za enega uporabnika
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5174865

1. Unit of additional literature:

Author: Aaker, David A.; Kumar, Vineet; Day, George S.
Title: Marketing research »
Edition: 6th ed.
Publishing: New York [etc.] : John Wiley & Sons, 1998
ISBN: 0-471-17069-0
COBISS.SI-ID: 18295901 - Record/s in the catalog ODKJG »

2. Unit of additional literature:

Author: Neuman, William Lawrence
Title: Social research methods : qualitative and quantitative approaches »
Edition: 7th ed., Pearson new international ed.
Publishing: Harlow : Pearson, cop. 2014
ISBN: 978-1-292-02023-5; 1-292-02023-7; 978-1-292-03361-7; 1-292-03361-4
COBISS.SI-ID: 28143875 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za enega uporabnika
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5173685

3. Unit of additional literature:

Author: Proctor, Tony
Title: Essentials of marketing research »
Edition: 4th ed.
Publishing: Harlow ; New York : Financial Times/Prentice Hall, 2005
ISBN: 0-273-69494-4; 978-0-273-69494-6
COBISS.SI-ID: 30530653 - Record/s in the catalog ODKJG »