International marketing

Mednarodni marketing

Obligatory literature

1. Unit of obligatory literature:


Author: Albaum, Gerald S.; Duerr, Edwin; Josiassen, Alexander
Title: International marketing and export management »
Edition: 8th ed.
Publishing: Harlow [etc.] : Pearson, 2016
ISBN: 978-1-292-01695-5
COBISS.SI-ID: 28090627 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za enega uporabnika
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5175080

2. Unit of obligatory literature:


Author: Hollensen, Svend
Title: Essentials of global marketing »
Edition: 2nd ed.
Publishing: Harlow [etc.] : Pearson, 2012
ISBN: 978-0-273-75657-6
COBISS.SI-ID: 28025091 - Record/s in the catalog ODKJG »
Notes: Dostop za FDV za enega uporabnika
E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5173700
All obligatory literature in catalog ODKJG »

Additional literature

All additional literature in catalog ODKJG »